Bigmouthmedia and Steve Leach: Managing Growth and Continuity


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : LDEN062 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Growth and Business Continuity / Economic Downturn / Organic and Inorganic Growth
Case Length : 17 Pages
Period : 1997-2009
Pub Date : 2009
Teaching Note : Not Available
Organization : Bigmouthmedia Ltd.
Industry : Digital Marketing
Countries : UK; Europe; USA

Abstract:

This case study is about new media entrepreneur Steve Leach (Leach) who won the 'Entrepreneur of the Year Award' at the European Business Awards in 2008. The case study focuses on how Leach built up Bigmouthmedia Limited (Bigmouthmedia) into a leader in the digital marketing industry. What initially started in 1997 in a basement in Edinburgh with just three employees had grown to become a more than £ 100 million annual turnover company in 2008 spread across three continents.

According to some analysts, Leach was a true entrepreneur with a superb vision and sound business acumen.

And this was what had helped him build Bigmouthmedia from the ground up into a leading full search company. Leach's vision was to turn Bigmouthmedia into a £ 500 million revenue earning company by the end of 2009. This he planned to do through a combination of organic and inorganic growth. While the growth he envisioned was ambitious in itself, the economic downturn made it all the more challenging as marketers around the world cut back on their advertising expenditure. The challenge before Leach was to ensure growth in these tougher times.

Issues:

» Understand the issues and challenges in managing growth and business continuity of an enterprise.

» To analyze the digital marketing industry.

» To analyze how Leach built Bigmouthmedia from the ground up into a leading digital marketing company.

» Understand issues and challenges in steering a company through an economic downturn.

» Indentify the challenges before Leach in achieving his high growth objective and explore strategies that he could follow to achieve this.

Contents:

  Page No.
Introduction 1
Setting Up a New Business in a New Industry 3
Surviving the Dotcom Bubble Burst 4
Merger with Global Media 5
Leach at the Helm Again 7
Challenges 8
The Road Ahead 10
Exhibits 11

Keywords:

Entrepreneurship, Growth, Business continuity, Business model, Organic growth, Inorganic growth, Internet marketing, Digital marketing, Search engine marketing, Search engine optimization, Bigmouthmedia

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